In addition to this, over one tenth (11.3 per cent) of the sector’s GVA is generated by Glasgow, 7.2 per cent by Aberdeen City and 5.2 per cent by Highland. A Scottish Great Highland Bagpipe player, a symbol of Scotland's heritage, playing in front of Bidean nam Bian on the southern side of Glen Coe. sfn error: no target: CITEREFScotch_Whisky_Association2009 (, Learn how and when to remove these template messages, Learn how and when to remove this template message, Most visited museums in the United Kingdom, https://www.visitscotland.org/binaries/content/assets/dot-org/pdf/research-papers-2/key-facts-on-tourism-in-scotland-2018-v2.pdf, "Speyside Distilleries – Whisky Tours, Tastings & Map", "Record numbers of visitors for Scotch Whisky Distilleries", VisitScotland- The official booking and information site of Scotland's National Tourist Board, Scottish Tourist - Discover the real Scotland, List of National Trust properties in England, List of National Trust properties in Northern Ireland, Minister for Energy, Enterprise and Tourism, National Trust for Places of Historic Interest or Natural Beauty, Association of Independent Tour Operators, List of airports in the United Kingdom and the British Crown Dependencies, List of amusement parks in the United Kingdom, List of past and present youth hostels in England and Wales, Department for Business, Energy and Industrial Strategy, Glasgow International Financial Services District, https://en.wikipedia.org/w/index.php?title=Tourism_in_Scotland&oldid=991870738, Articles lacking in-text citations from January 2010, Wikipedia articles with style issues from October 2014, Articles with multiple maintenance issues, Creative Commons Attribution-ShareAlike License, This page was last edited on 2 December 2020, at 06:30. Find up-to-date research and insights on Scotland's tourism industry, including regional statistics, visitor numbers, markets and trends. Visitors who come to Scotland can visit one of our fantastic wildlife attractions or get in amongst nature in our hills and glens. Tourism Employs 207,000 People, Around One In 12 Jobs In The Economy. Scottish tourism is being urged to fully 'exploit' the nation's Gaelic heritage as part of the biggest ever drive to raise awareness of the ancient language. Scotland's best known export is Scotch Whisky and numerous visitors a year enjoy a tour around its Whisky distilleries. The value to Scotland’s economy (the direct economic impact) of nature based tourism is £1.4 billion per year 39,000 jobs (full-time equivalent) are reliant on Scotland’s nature based tourism Tourist spending on nature based activities is worth nearly 40% of all tourism spending in Scotland. The tourism sector is one of the most important for the Scottish economy with around 14 million people visiting the country each year. 15.5 million visitors were attracted to Scotland in 2018, with three and a half million people coming from overseas. For the sixth year running, Scotland has outperformed the rest of the UK in attracting visitors to its tourist attractions. Authored by Ivan Zovko, the report showcases the many positive aspects of promoting cycle tourism, including significant economic benefits for the Scottish economy. The following information provides background to the process which resulted in Scotland’s first industry-led tourism strategy. Scotland’s golf tourism industry is worth at least £220 million per year and employs over 4,400 individuals. The main tourist season is generally from April to October. However, by international standards, all the mountains are relatively small. [7][8] Distilleries are the third most visited attractions in Scotland; roughly 2 million visits were recorded in 2018. Aberdeen Centre for Environmental Sustainability, 2010. Scotland’s Tourism Workforce. This section of our site is dedicated to bringing you fascinating, digestible and relevant information on these and other sides of our industry. Scotland boasts a huge variety of wildlife including the UK’s only pandas and the world’s largest gannet colony. In 2014, over 15.5 million overnight tourism trips [clarification needed] were taken in Scotland, for which visitor expenditure totalled £4.8 billion. Mike Cantlay, chairman of VisitScotland, said: "Scotland is the land that inspired Outlander, and it is great to see the television series has already had such a positive impact on Scottish tourism. She added: "Tourism is one of our most important industries, employing 207,000 people, creating jobs, supporting the local economy and building on our strong international reputation. When combined with mountain biking, for which separate prior research has been conducted by ekos in 2009, the total value of cycle tourism in Scotland is estimated to be between £241 million and £362 million per year, with a cumulative annual contribution to GVA of £129m. When the Islands sub-region is included, the total number of distilleries is 47. This massive area has over 30 distilleries on the mainland. Scotland is a popular destination for hunting, especially deer and grouse. 5,660 new FTE jobs supported in Edinburgh and 6,021 in Scotland compared to 5047 and 4757 respectively in 2010. The value of tourism expenditure related to the east of Scotland bottlenose dolphin population : final report. The sector is predicted to grow at an annual rate of 3.8% through to 2025 - significantly faste… These include the Tay, Tweed, Don, and Dee. Nights spent by inbound visitors in Scotland 2009-2019. Inbound visitor expenditure to Scotland 2009-2019 The number of tourist visits to Scotland from Britain has increased by 9%, a survey has suggested. The Value of Cycle Tourism. Many people are drawn by the culture of Scotland. 45% in terms of value of total international tourism in Scotland for 2017. Spending by tourists in Scotland generates around £12 billion of economic activity for the wider Scottish supply chain and contributes around £6 billion to Scottish GDP, representing about 5% of total Scottish GDP. Tourism in Scotland: The Economic Contribution of the Sector 7 Chapter 2: The Value of Visitors to Scotland 4 1. Domestic tourists (those from the United Kingdom) make up the bulk of visitors to Scotland. One such park is M&D's in the town of Motherwell, North Lanarkshire. With millions of visitors each year, the economic contribution they bring and the way they spend their time here – there’s a lot about Scotland’s ever-evolving tourism industry that deserves to be examined and understood. 3.15. INSIGHT DEPARTMENT: THE KEY FACTS ON TOURISM IN 2016 1 • In 2016 just under 14.5 million overnight tourism trips were undertaken in Scotland. The tourism industry in Scotland supported more than 217,000 jobs in 2015, accounting for around 8.5% of employment in the country. Tourism spend worth £10.5bn Tourism contributes significantly to the Scottish economy and is vital to the economic performance and employment of towns, cities, regions and rural communities across the length and breadth of Scotland. Scotland is generally seen as a destination with beautiful scenery combined with thousands of historic sites and attractions. The Value of Visitors to Scotland4 4 All data correct as of 27th March 2018. Ben Nevis is the highest mountain in the United Kingdom, but there are many other significant mountains in Scotland. Scotland is a well-developed tourist destination, with tourism generally being responsible for sustaining 200,000 jobs mainly in the service sector, with tourist spending averaging at £4bn per year. In contrast, overseas residents made 1.58 million visits to Scotland, staying 15 million nights and spending £806m. By 2025 the UK tourism industry will be worth over £257 billion, around 10% of the UK GDP. This represents about 5 per cent of total Scottish GDP. Research and insights on regions across Scotland, Research on various types of businesses within the tourism industry and insights into employment within the sector, Find out who visits Scotland, what they're interested in, and what they're looking for, Our Trends publications endeavour to answer the big questions of tomorrow – how is society changing and how can businesses adapt, Regular updates for the Scottish tourism industry, Regular updates for the Scottish events industry. 4.11. Business Tourism The annual economic value of Edinburgh’s business tourism is estimated to be in excess of £300 million. Sir Walter Scott’s blockbuster poem The Lady of the Lake helped, back in 1810 – and visitors have been coming here ever since. These figures also do not reflect the indirect (supply-side) activity and induced (re-spending of wages) activity, i.e. Read about the appeal of screen or film tourism and how we can look at the impact of Diana Gabaldon’s popular Outlander TV series on Scottish tourism. The latest annual data for Scotland … [3] These include prehistoric stone circles, standing stones and burial chambers, and various Bronze Age, Iron Age and Stone Age remains. Sustainable Tourism. Tourism is an important sector within the Scottish economy. Tourism Employment Has Grown 12% Since 2011, Creating An Extra 20,000 Jobs The Highlands is by far the largest region in Scotland both in area and in whisky production. The refresh was taken forwards in a four stage process, which was overseen by the newly established Tourism Leadership Group under the Chairmanship of Stephen Leckie of Crieff Hydro and support by the public agencies. Inbound tourism: total visits to Scotland 2009-2019. Tourism is one of seven growth industries in Scotland, contributing more than £4 billion to our economy each year. The natural environment is a key tourism asset with our scenery and landscapes being the highest motivation for people to visit Scotland. Scotland is a well-developed tourist destination, with tourism generally being responsible for sustaining 200,000 jobs mainly in the service sector, with tourist spending averaging at £4bn per year. Value of Tourism to the UK Economy £145.9bn (7.2%) of UK GDP ONS, 2018 GVA £67.8bn. Using SIC Code data for tourism, as explained above, does not reflect its full economic contribution to Scotland, therefore both data sets are used to highlight different aspects. 3.11. Tourism contributes £106 billion to the British economy & GDP and supports 2.6 million jobs. Perthshire, the Scottish Borders and Orkney and Shetland are also popular tourism destinations. Young travellers at Pittenweem Harbour, Kingdom of Fife. Source: VisitScotland, Tourism In Scotland . In contrast, overseas residents made 1.58 million visits to Scotland, staying 15 million nights … As Chart 5 overleaf illustrates, almost one quarter (24.3 per cent) of the Sustainable Tourism Growth Sector’s GVA is generated by the City of Edinburgh. Most visitors (for any purpose) to Scotland in 2018 came from the following countries:[4]. 3.9% of UK GVA (2017 est) ONS, Tourism Satellite Accounts Forecast Growth 2019 7.8% VisitBritain, 2019 SECTION 1: Volume and Value of the UK Tourism Industry 1: The Value of Tourism The UK Tourism Industry’s International Ranking Scotland tourism started when things got peaceful. / Davies, Ben; Pita, Christina; Lusseau, David; Hunter, Colin (Collaborator). SCOTLAND'S tourism industry could be worth more than £23 billion to the economy by 2025, doubling the current value of the sector, according to a new report. The Cuillin on the Isle of Skye offer some challenging climbs, such as the Inaccessible Pinnacle. Transform Scotland has published a report on the benefits of cycle tourism in Scotland. Other areas which are popular for tourists include the Highlands and the Hebrides, such as the Isle of Skye. Scotland also has some amusement parks. We cover a wide range of topics, regions and areas of business for you to drill down into and find out more about who our visitors are and what’s important to them. Deloitte November 2013 The Deloitte Tourism: jobs and growthreport found that the marginal revenue required to create a job in UK tourism is estimated to be around £54,000. Forth Bridges seen from South Queensferry. The tourism has had an especially visible impact on the economy in some remote rural areas.[9][10]. In the Trossachs, the visiting Romantic poets were charmed. • In 2016, GB overnight visitors took 11.5 million overnight visits to Scotland. [1] In 2013, for example, UK visitors made 18.5 million visits to Scotland, staying 64.5 million nights and spending £3.7bn. The number of visits and expenditure in Scotland provides the main measure of the health of this industry. The tourism has had an especially visible impact on the economy in some remote rural areas. Loch Lomond, The Trossachs, Stirling & the Forth Valley, Scottish Clans and Historical Figures funding. There are also many historic castles, houses, and battlegrounds, ruins and museums. Exploring everything from our markets to emerging trends, we want to offer you a better understanding of the industry whether it’s to find out more about your area, to use in your business plan or even if you’re here out of curiosity. Hotels, restaurants and other facilities are also impacted by the tourism phenomenon. [5] The nearby Speyside area has the largest number of distilleries of any district in the country, which includes: Aberlour, Balvenie, Cardhu, Cragganmore, Dalwhinnie,[6] Glenfarclas, Glenglassaugh, Glenfiddich, Speyburn, The Macallan, The Glenlivet, and The Glenrothes. Some 68 distilleries operate visitors' centres in Scotland and another eight accept visits by appointment. Scottish tourism is worth more than £11bn to the economy, according to a new assessment carried out by VisitScotland. In addition to these factors, the national tourist agency, VisitScotland, have deployed a strategy of niche marketing, aimed at exploiting, amongst other things, Scotland's strengths in golf, fishing and food and drink tourism. Scotland is also the home of golf, with many historic and famous courses including, St Andrews, Gleneagles, Royal Troon, Carnoustie, and Muirfield. Source: Tourism: jobs and growth. There’s no getting away from the importance of tourism… In terms of overseas visitors, those from the United States made up 24% of visits to Scotland, with the United States being the largest source of overseas visitors, and Germany (9%), France (8%), Canada (7%) and Australia (6%), following behind.[2]. Spending by tourists is around 5% of GDP and the sector accounts for more than 7% of employment in Scotland. In October 2017, Convention Edinburgh Welcome Schemes Our Welcome Schemes help businesses cater for visitors with specific interests or needs Kelvingrove Art Gallery and Museum, the third most visited museum in Scotland, Edinburgh Castle dominates the city skyline, The ruins of Melrose Abbey, Scottish Borders. It is identified as a growth sector in our economic strategy(2015) where we can build on existing advantages to increase the industry’s productivity and growth. There are also many rivers, which are good for salmon and fly fishing. 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